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E Marketing Competitor In Nokia

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... Kazamaki Ottersten, E., Mellander,E., Meyerson, E. & Nilson, J. (1994) Pitfalls in the Measurement of the Return to http://www.extravision.com/difference.cfm Accessed on 17 January, 2005 "The Difference between E-business, E-commerce, and E-marketplaces" Retrieved from Page 15 5 . 6 R e f e r e n c e sBifulco, A. and Brown, G.W. (1996). Cognitive coping response to crises and onset of Katz, R. N. and D. Oblinger (2000). The "E" is for everything : e-commerce, e-business, and e-learning in higher returns functions are as follows: e(E[i] /x) = r (E[i] )phi[r] (x)e[r ]c(E[i] /x) = c(E[i] )phi[c] (x)e[c ...



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Sources list for E MARKETING COMPETITOR IN NOKIA:

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce

 


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