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Paper Excerpts: ... Superstores for enhancing the Retail experience and Special offer Price appeal and Celebrity endorsement. in the young market, these individuals are more likely to be influenced by a celebrity endorsement. sell one more unit of Product X. Celebrity endorsements, event sponsorships, come-ons, give aways, free trials, and `household word'. Perhaps if a notable celebrity endorsed it, this modern society might at least `try it'. I think celebrity endorsers in ads influence people's choices of luxury cars Issue19 ...
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Sources list for RESEARCH STUDIES ON CELEBRITY ENDORSER: KAMINS, MICHAEL A., MERIBETH J. BRAND, STUART A. HOEKE, and JOHN C. MOE. 1989 "Two-Sided Versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility." Journal of Advertising 18, : 4-10.The Economic Impact of Michael Jordan Steer, Toni. "The Atkins Diet: apparent endorsements by glamorous celebrities have boosted the popularity of this high protein, low carbohydrate diet." Practice Nurse, (2003): Nov, 44-47. The Atkins Diet vs. the Drug, Xenical Altman, Howard. Celebrity Culture. CQ Researcerh v. 15-11. March, 2005. Celebrity Culture West, Darrell, and John Orman. Celebrity Politics. Upper Saddle River, N.J.: Prentice Hall, 2003. Celebrity Politics Purdum, Todd. "Government by Celebrity Is Already Asserting Itself." New York Times (Oct. 12, 2003): WK1. Celebrity Politics More sources on "RESEARCH STUDIES ON CELEBRITY ENDORSER"
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