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Research On Doritos

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... fourth, larger size should be introduced similar to Doritos "Super Size." Similarly, the flavors for the larger scale packaging size was the same as Doritos. Advertising (22 million budget) carried a strong message that the consumer is were repeat buyers. However, approximately one-third of the Doritos buyers were buying the SunChips. Since this is information in hand, it was time to move towards a premarket test. In the premarket test, SunChips were priced comparable to Doritos with distribution similar to Frito-Lay's other snack ...



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